Advantages Of Digital Outdoor Advertising

Builds immediate brand awareness.

Advantages of digital outdoor advertising.

Outdoor advertising offers a number of advantages. Digital outdoor advertising might also. Wide coverage of local markets. Undeniable advantages of ooh advertising.

There are many benefits of outdoor advertising for your company. The average consumer will need to see something at least 10 times before they take a call to action. You may be wondering why so many people are choosing to go digital. Digital billboards are an increasingly common outdoor advertising method that is becoming more popular.

80 percent more affordable than television ads. The rise of digital media has added a new dimension to outdoor advertising. As advertising technology grows more sophisticated so does ad blocking capabilities squashing ads like bugs on television and mobile devices. Ad targeting is based largely on location and time or on demographics and behaviours identified via anonymous aggregated mobile tracking e.

One of the primary benefits of billboards is that they re always on 24 hours day 365 days a year. Digital out of home ads can be targeted to reach specific audiences but the criteria used are more environmental than personal leading to relevant advertising that doesn t cross a line into intrusion. With proper placement a broad base of exposure is possible in local markets with both day and night presence. It includes colourful billboards banners and posters on buses trains taxis benches and malls.

As indicated in a survey by outdoor advertising association of america oaaa outdoor advertising is. Digital billboards are automatically illuminated. According to the outdoor advertising agencies in dubai the options of outdoor channels are endless. Outdoor advertising has a major advantage which is its cost effectiveness opening the entryway for all advertisers small or extensive.

Lucky for you we ve compiled a list of the advantages to help you understand exactly why. Unlike print television or radio advertising that run multiple ads in sequence outdoor advertising offers advertisers the opportunity to reach a captive audience with an exclusive uncluttered message. Incorporating social media elements into a campaign gives it new life online and extends its reach well beyond the initial audience such as with a recent coachella lady gaga promotion by dash two. Billboard advertising enables companies to complement their other forms of advertising such as digital radio or television.