Strategy avoid intercept re design.
Adidas made of recycled plastic.
Adidas says the partnership has prevented 2 810 tons of plastic.
Adidas s decision follows initial success in selling recycled plastic footwear its commitment has grown from one million pairs produced in 2017 to 5 million in 2018 and this year a projected 11.
With adidas products made from recycled plastic we offer our consumers real added value beyond the look functionality and quality of the product because every shoe is a small contribution to the preservation of our oceans.
Make a choice that makes a difference to our oceans.
This recycled high performance material made in part with parley ocean plastic is just part of our commitment to continue to innovate in the area of sustainability until.
The companies we work with that make injected plastic plates for football boots are now recycling waste back into production.
In 2019 adidas expects to make 11 million pairs of shoes with recycled ocean plastic.
That s more than double what it made in 2018.
And they have also been able to increase the percentage of rubber and eva that can be reground and reused in shoes.
Adidas is racing to make its products more sustainable.
By intercepting plastic waste on beaches and coastal communities adidas is committed to the parley a i r.
After one million pairs of shoes produced in 2017 five million in 2018 we plan to produce eleven million pairs of.
Each pair of sneakers is made from 11 recycled plastic bottles.
The use of upcycled material falls in line with adidas overall strategy to use 100 percent recycled polyester in all apparel and footwear by 2024.
We source various recycled materials such as inlay soles textiles metals plastics packaging and rubber.
Although the original concept sneakers were 3d printed this part of the process seems to have been dropped for mass production.
Primeblue while not the only solution is one innovation that s helping us change our global environmental footprint.